With the rise in mobile use, podcasts have made a comeback and are no longer just for the techie world. Here are our podcast PR secrets: 😊Search-friendliness: People search iTunes for podcast topics, so consider what someone would be searching for when you’re titling your podcast and episodes as if they were blog posts. 💻"Home" page: If you’re not going to create a site specifically for your podcast, at least have a page on your website that introduces your podcast and makes it easy to share. 🤩Something you like: Create a podcast that you would want to listen to and that you’ll enjoy producing. Read more about podcasts in Lisa Buyer’s book #SocialPRSecrets https://buff.ly/2XzmoGg