Managing content with an editorial calendar is a necessity. Some benefits of doing so include: šŸ“ˆAccountability - Put it in writing. Cloud applications allow collaboration where everyone can see it, touch it, and live it. šŸ¤Commitment - If you put a date on it, chances are youā€™ll get it done. šŸŽ‰Accomplishment - Checking it off the list feels great and tracks accountability. šŸ—“Planning - Begin with the big picture first. Start with the year, then the month, then the week, and then day. Knowing what will need to be done will save time. šŸŽØCreativity - Mapping out the topics first will help free space for creativity and inspiration. Read more about editorial calendars in Lisa Buyer's book #SocialPRSecrets