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The Social PR Crisis Guide to Trolls

In the digital marketing world, trolls can be found in search, social and online reviews. According to Pew Research, more than 72% of internet users have witnessed at least one harassing behavior online. The trolls seem to obsess and relish over instigating, starting quarrels or upsetting people just because. Whether you are just entering the […]

The post The Social PR Crisis Guide to Trolls appeared first on Social PR Chat by Lisa Buyer.

Direct Marketing Superstar Cierra Meyer-Berg - Female Disruptors
🙋🏽‍♀️Would you believe that a 22-year-old makes five figures a month from working on her phone? Cierra Meyer-Berg tried going to college but always knew that it just wasn’t for her. After dropping out of a university after two months, trying again at a community college and dropping out after a semester; she looked in other places for her future. About two years later, she found exactly what she was meant to do, and will never look back.
4 Ways To Increase Your PR Pitch Success Rate
🤨 Did you know last year, public relations jobs exceeded those of reporters by more than six-to-one up from less than two-to-one 20 years ago, according to data from the U.S. Census? Mass email pitching, lack of personalization, and free product offers are no longer capturing the attention of journalists and hurting your PR pitch success rate. Below are four ways to increase your PR pitch success rate in the constantly changing world of communications.👇 #TheBuyerGroup #TBG #SocialPRSecrets
👯‍♀️The Bella twins have gone from WWE Superstars to TV personalities, entrepreneurs, and now podcasters extraordinaire. Nikki and Brie Bella give you inside access to their lives like never before with “The Bellas Podcast”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This new podcast is fun, refreshing and entertaining, and the Bellas don’t hold anything back. Good laughs and memorable stories will keep you entertained whether you are driving, working out, or just having a night at home. Grab a front-row seat for the scoop on their lives, gossip, rumors, businesses, WWE, and more. Check out the other podcasts we recommend on TBG website; link in bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #TheBuyerGroup #TBG #SocialPRSecrets #PR101 #PRAgency #PublicRelations #SocialMediaMarketing #DigitalMarketing #SocialMarketing #PublicRelationsAgency #podcast #girlboss #totalbellas
With the rise in mobile use, podcasts have made a comeback and are no longer just for the techie world. Here are our podcast PR secrets: 😊Search-friendliness: People search iTunes for podcast topics, so consider what someone would be searching for when you’re titling your podcast and episodes as if they were blog posts. 💻"Home" page: If you’re not going to create a site specifically for your podcast, at least have a page on your website that introduces your podcast and makes it easy to share. 🤩Something you like: Create a podcast that you would want to listen to and that you’ll enjoy producing. Read more about podcasts in Lisa Buyer’s book #SocialPRSecrets https://buff.ly/2XzmoGg
I know readers here are a really busy group, but after 9 years of blogging consistently, then not publishing for several months some of you may have wondered what happened. Rest assured I'm fine and have no plans to stop sharing my ideas here.
⌨️ Former Google Analytics Advocate, Adam Singer started his career in an agency, but he soon realized there was a big gap in what how businesses were using the internet and what they could do with the internet. Throughout his career, he has tried to close this gap by helping users become better marketers. Watch the full interview with Lisa Buyer and Adam Singer below 👇
PR Meets Social Media: Read Social PR Secrets 3rd Edition

Lisa Buyer takes three with the launch of Social PR Secrets 3rd edition. Public relations, digital marketing and social media marketing pros won;t want to miss this. Even if you read the first and second versions, the 3rd edition is a complete refresh with an additional 9 more chapters.

Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with ninenew power-packed chapters including:

  • Chapter 1: Social PR Evolution and Revolution
  • Chapter 2: Today's Media Relations
  • Chapter 3: The New Press Release
  • Chapter 4: Content Strategy
  • Chapter 5: Editorial Calendar
  • Chapter 6: Online Newsrooms
  • Chapter 7: The Art and Science of Social Publishing
  • Chapter 8: Managing a Community
  • Chapter 9: Dialing into Social PR Customer Service - NEW
  • Chapter 10: Jump Into Any News Story
  • Chapter 11: Distribution, Amplification, and Promotion
  • Chapter 12: Live Streaming PR Secrets - NEW
  • Chapter 13: Podcasting for Social PR- NEW
  • Chapter 14: Mobile and Social PR Hook Up
  • Chapter 15: The Rise of Visual Reporting
  • Chapter 16: Visual PR Secrets - NEW
  • Chapter 17: Scoring Influence
  • Chapter 18: Measurement, Analytics, and Google
  • Chapter 19: Avoiding a PR Disaster
  • Chapter 20: Strategy for Tragedy
  • Chapter 21: Optimizing an Event for Social PR
  • Chapter 22: Social PR Collaboration #FTW
  • Chapter 23: Facebook PR Secrets for More Newsfeed Coverage
  • Chapter 24: Instagram PR Secrets - NEW
  • Chapter 25: Snapchat Secrets, Stories, and Savviness - NEW
  • Chapter 26: Pinterest PR Secrets - NEW
  • Chapter 27: LinkedIn PR Secrets - NEW
  • Chapter 28: Twitter Social #PR Secrets
  • Chapter 29: Namaste Sane: Space and Mindfulness in Your Social - NEW
  • Chapter 30: Social PR Wisdom

Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status.
Guy Kawasaki says in the Foreword:

If PR people don't embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept.
For one thing, the major publications no longer "make"products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.
Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.

Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out.

PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading.

Here's what you'll learn:

  • How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon
  • How to snag top, optimized public relations and social media content
  • How media relations and press releases have changed, and what you need to do about it
  • How to leverage social customer service #FTW (For the Win!)
  • The crucial secrets to using visuals in social media and public relations
  • Gain access to a curated list of image sources that goes far beyond the same old boring stock photography
  • How and why to measure what matters

Order Social PR Secrets today.


Social PR and influence are like cookies and cream: they go together. By putting them together, you can have a slam dunk in publicity and credibility. Here are some ways to improve your social PR influence score. 🏃‍♂️Stay active on your social channels publishing content five to seven days a week. Reminder: social media is more than a full-time job. 👓Keep visibility on your social sites steady and flowing on a daily basis. 🗣Interact with other influencers. ⚡️Post engaging and electrifying photos with visual impact and messaging. See more tips in Lisa Buyer's book #SocialPRSecrets https://buff.ly/2XzmoGg
5 PR Reasons To Use YouTube Advertising for Exposure

Have you ever wondered how YouTube advertising can help boost public relations exposure? One that can target the right audience and engage viewers? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not […]

The post 5 PR Reasons To Use YouTube Advertising for Exposure appeared first on Social PR Chat by Lisa Buyer.

Managing content with an editorial calendar is a necessity. Some benefits of doing so include: 📈Accountability - Put it in writing. Cloud applications allow collaboration where everyone can see it, touch it, and live it. 🤝Commitment - If you put a date on it, chances are you’ll get it done. 🎉Accomplishment - Checking it off the list feels great and tracks accountability. 🗓Planning - Begin with the big picture first. Start with the year, then the month, then the week, and then day. Knowing what will need to be done will save time. 🎨Creativity - Mapping out the topics first will help free space for creativity and inspiration. Read more about editorial calendars in Lisa Buyer's book #SocialPRSecrets https://buff.ly/2XzmoGg
How to Dominate Social Media: A Complete Strategy Guide - Search Engine Journal
📈 Many social media trends come and go, but a few stick around evolving into important tools on the internet. Below are a few valuable trends that every agency and public relations specialist should know 🖥 Video crushes it - more than 28% of users from four major social media platforms engage with live streams each month on any one of these services 🖥 Privacy is very important 🖥 Twitter threads are an emerging trend for engagement and exposure. 🖥 Multi-Networking Is Out To learn more, you can read Lisa Buyer’s chapter “Emerging Social Media Channels and Trends,” in the Search Engine Journal's “How to Dominate Social Media: A Complete Strategy Guide.”
Sarah Collins Chooses Love Not Fear, Her Secret Weapon
💥2009 to 2019 happened in a flash. Today, we welcome back #FemaleDisruptor and public relations flower child Sarah Collins as The Buyer Group's Lead Strategist. 10 years of agency experience and a #yoga certification later, she shares her 🖐️ tips to #success: 1️⃣ Choose love, not fear. Making a change can be scary. Let your decisions be guided by the things that you love in your life, not underlying fears and distractions based on ego. 2️⃣ Perfection blocks creativity. I consider myself a perfectionist and often it’s not a good thing. I can get bogged down in “making it perfect” and the reality is perfect doesn’t exist. I find that the more I focus on “perfect” the less creative the output. 3️⃣ Silence is a great source of strength. The golden rule plays strongly here: “Do unto others as you would have them do unto you” (Matt 7:12). I believe there is a very delicate balance of when to speak up and when to be silent. Everyone needs to decide where to draw the line for themselves. Having the awareness that there is a line is a good place to start. 4️⃣ Let go of things that no longer serve you. Take note of what’s working and what’s not. Be true to yourself always and everything else will fall into place. 5️⃣ Accountability is a career catapult. I’ve had a lot of great luck in my career, meeting the right people, being exposed to the right opportunities but there’s no doubt that the success I’ve had is due to my personal accountability in the effort I put forth.
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